When the Premiership launched in 1992, the League decided to take the risky decision and give the rights to their games to one pay for television provider, Sky. At the time, the idea of having to pay to watch football on TV was fairly unusual as the public had been spoiled over the years with free viewing courtesy of the BBC and ITV. However with the freshening up of England’s top division, it was felt that a new approach was needed and the League was impressed with Sky’s ideas of how they wanted to revolutionize football. Since then Sky has gone on to dominate the pay for market, fighting off competition from Irish firm Setanta, US giants ESPN and now British Telecomms to remain top dog in terms of the Premiership. As Sky prepares for it’s 23 year as broadcaster, they have launched a new ad campaign featuring one of the leagues best players over the past 23 years Thierry Henry. The former Arsenal and France forward has been cleverly inserted into a few memorable moments over the past two and a bit decades including celebrating with Alex Ferguson, avoiding Tony Yeboah’s thunderbolt and commiserating with Kevin Keegan after Liverpool snatch all three points in dramatic fashion against his side Newcastle in the thrilling 1996 4-3 clash.
It seems like an eternity since Sky launched its original ad campaign featuring some of the then stars of the league against the backdrop of Simple Minds “Alive and Kicking”. The campaign featured the likes of Tim Flowers, Gordon Durie, John Salako and Gordon Strachan who posed along with the 18 other players for a promotional photo shortly after making the advert. The picture below is that photo in all its glory, complete with remarkable strips and more than a few dodgy haircuts. But where are those players today, how many stayed in the game and how many have left for pastures new.
Several of the players featured have stayed in the game in some capacity or another. Current Scotland boss Gordon Strachan and Aston Villa boss Tim Sherwood are the most recognizable but there are others who have dedicated their careers to coaching players both at senior and junior level. David Hirst, Peter Beardsley and Alan Kernaghan work with youth players at Sheffield Wednesday, Newcastle and Ireland respectively whilst Tony Daley has become Wolverhampton Wanders fitness coach. Former goalkeepers Tim Flowers and Hans Segers have taken up goalkeeping positions at Kiddieminster Harriers and Dutch side FC Oss whilst Ian Butterworth is now chief scout at QPR, working alongside Andy Sinton who is the clubs ambassador, the same role as John Wark performs at Ipswich. Others like Gordon Durie who left Rangers following the appointment of Mark Warburton and former Liverpool defender Mark Wright are looking for their next job in the game.
Unfortunately there are a couple amongst the 22 that found themselves in decline after retiring. Former Sheffield United player Carl Bradshaw found himself on the wrong side of the law after assaulting a taxi driver earning him a four month stay in prison. He was released and is now living a quieter life as a bed and breakfast owner in Norwich. Former Nottingham Forest defender Gary Charles was considered to be one of the best right backs England ever produced in the early part of his career but after giving up the game in 2000, Charles struggled with alcoholism and too ended up in prison. But since then he has turned his life around and is now working at the University of Nottingham as their Director of Football.
Entertainment and in particular TV work has appealed to several of the 22 including Lee Sharpe, Andy Ritchie and John Salako who spend most of their retirement in a studio talking about the beautiful game. Arguably the most famous of the 22 is Vinnie Jones, footballer turned movie star and now one of Hollywood’s go to hard men. He has starred in a variety of blockbusters from Mean Machines to Gone in 60 Seconds to the X Men trilogy and now resides in Los Angeles. That leaves us with three unaccounted for players – Ian Brightwell, Andy Pearce and David Hillier who have all stepped firmly away from football into other professionals. Brightwell runs a successful property development firm who also bizarrely specializes in building squash courts whilst Pearce is also in construction as a site supervisor. Former Arsenal midfielder Hillier may have taken the furthest leap by putting his neck on the line day in day out as a fireman in Bristol.
How many could you identify? Now that you know their names, can you correctly identify the teams in order from left to right starting with the back row? Leave a reply on our FB page with the chance to win a prize!
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